YOGI IN A HARDSELL MODE

Chief Minister of Uttar Pradesh Yogi Adityanath is in a hardsell mode. The product is his state, and he is wooing investors and tourist with a vengeance. Treading the Modi path, Yogi in his marketing man avatar is organizing meetings and symposiums for investors and asking for their munificence. With proposal over 2.7 lakh crore Yogi government is all set to initiate a new timeline for development.

Yogi has met investors in five cities of India. Of these the Mumbai meet was most fruitful. It yielded proposals worth around 1.25 lakh crore.

Now government has changed its gears and is promoting Uttar Pradesh as a brand. In these days of marketing when everything is being passed off as a product, it is no wonder that to promote a state it is being positioned as a lucrative product.

Theme song has been crafted and launched and for the first time foundation day of Uttar Pradesh is being celebrated.

Districts are being identified with a traditional saleable commodity. Marketing strategies are being finetuned .

The industry on the other hand is placing its own demands on the table. It is demanding responsive administration, cheaper electricity and better sops.

Law and order is a major problem in the state. Rise of Hindu brigade is also being seen as a disruptive force. The ball, then, is in Yogi’s court. He has to set his house in order before investment starts rolling in .