Formula One has taken the country by storm. No one wants to remain untouched by the glitz and glamour of the game. In India, a large chunk of sports following is by the glamour quotient of the game. Cricket and Tennis has made totally ignorant people ardent devotees and and sports gurus.
The `me too' factor seems to be working for Formula One too. The organizers know this well.
Thus Lady Gaga and Heavy Metal Bands are thrown in good measure to give hype to hysteria.
The venue of the sport is Greater Noida. The target audience is the yuppie. And the aim is to sell high-priced tickets by the hundreds to swell the racing coffer.
Business stories are tagged almost congentially to the racing sport India entry. Projections of earnings of Rs. 10, 000 crore per year to Rs. 90,000 crore in the coming years are getting spalshed in the media. No stone is left unturned to make the sport a mass hysteria. Buntings, hoardings, events, press conferences, celebrities.....In the coming time India is all set to get brain-washed into sports car racing mania.
The `me too' factor seems to be working for Formula One too. The organizers know this well.
Thus Lady Gaga and Heavy Metal Bands are thrown in good measure to give hype to hysteria.
The venue of the sport is Greater Noida. The target audience is the yuppie. And the aim is to sell high-priced tickets by the hundreds to swell the racing coffer.
Business stories are tagged almost congentially to the racing sport India entry. Projections of earnings of Rs. 10, 000 crore per year to Rs. 90,000 crore in the coming years are getting spalshed in the media. No stone is left unturned to make the sport a mass hysteria. Buntings, hoardings, events, press conferences, celebrities.....In the coming time India is all set to get brain-washed into sports car racing mania.
